When iPhone stepped on the european market six months ago, Apple expected to be the same hit as in USA. But today’s weak sellings in Europe are obvious. Reasons to this are its high price and the strong competition from Nokia and other companies. “European sellings are much lower than expected” claims Nomura Securities’ expert Richard Windsor.
Apple signed exclusive deals in Europe so that only one wireless operator has the rights to distribute iPhone in their country. So far the company has contracts with the british O2, french Orange and german T-Mobile. Strategy Analytics, а consulting company from Newton, Massachusetts, figure that these three operators together sold about 350,000 iPhones in the last trimester of last year instead of the expected 500,000. Sellings of the first three months of 2008 are reduced to 300,000.