PumpOne has announced a partnership with Starwood Hotels & Resorts Worldwide’s new brand, Aloft hotels – portable personal trainers for road warriors. The service is designed for tech-savvy aloft hotel guests.
Aloft hotels is Starwood’s eighth hotel lifestyle brand and it opens doors to guests this summer. All Aloft hotels feature recharge — a 650 square foot fitness facility with equipment from Life Fitness.
PumpOne provides customizable workout programs for use with image and video-ready handheld devices such as the iPod, iPhone, Blackberry, Treo and others.
"Our guests tell us that fitness is a priority and that while traveling, it can be challenging to stay on track" said Robin Korman, Vice President of Marketing for aloft hotels. "PumpOne is the ideal fitness partner, with technology at the foundation of their workouts."
The aloft hotels / PumpOne partnership features "a-workout" PumpOne’s downloadable fitness programs which is complimentary to guests. It also includes healthy menu items from aloft hotel’s grab-and-gourmet pantry, refuel; and exclusive entertainment content for SPG TV, the aloft in-room TV channel.
In addition to content already available from PumpOne, the fitness company will develop 21 customized workouts, three workouts for each of seven fitness programs from cross training to yoga.