iPhone users are certainly an interesting group, because the agencies do not stop to research their habits and behavior. The latest data is from AdMob, who are interested in demographic characteristics and behavioral characteristics of users of iPhone and iPod touch in the U.S.. Any 5 of 10 users of both devices commonly used in mobile Internet than reading newspapers. More than 40 percent are those who argue that using the Internet more frequently during your phone than in your computer. 70% of users of both devices are men, such as the iPhone are older – 74 percent of them are aged over 25 years. IPod touch in the greatest number of consumers have in the age group 13-24 years – 69 percent.